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This research highlights the need to develop a better understanding of farming business perspective in the context of servitization of the economy. The article analyses the factors influencing the potential of industrial agricultural system, which make farming risky and unattractive business, as well as the emerging new business vision of the post-industrial farmers' generation. The aim of the article is to identify the key new theoretical foundations for post-industrial rural policy paradigm, which corresponds to the needs of new farmers' generation. The theory of service-driven business model is proposed as an integrative basis for the development of post-industrial rural development policy theory. It is suggested that a paradigm shift should focus on implementation of collaboration strategy. The main task of post-industrial rural policy is to introduce innovative tools for coordination between actions of farmers and their customers by supporting the establishment and development of various two-sided networks and its platforms.DOI: http://dx.doi.org/10.5755/j01.ppaa.17.1.20607 ; Straipsnyje analizuojami industrializuoto žemės ūkio verslo modelio potencialą veikiantys faktoriai, dėl kurių ūkininkavimas tampa nepatrauklus ir rizikingas užsiėmimas, ir ryškėjantys naujosios ūkininkų kartos verslo vizijos bruožai. Straipsnio tikslas – remiantis evoliucine metodologija apžvelgti naujausias kaimo vystymo teorijas ir nustatyti, kokios naujos teorijos turėtų papildyti poindustrinio etapo ūkininkavimo sistemą palaikančios kaimo politikos paradigmą, kad ji atitiktų naujosios ūkininkų kartos poreikius. Kaimo vystymo politikos paradigmos integruojančiu pagrindu siūloma į ūkininkavimo veiklų servitizaciją orientuoto verslo modelio teorija, akcentuojanti bendradarbiavimo tarp ūkininko ir jo klientų strategijos svarbą.DOI: http://dx.doi.org/10.5755/j01.ppaa.17.1.20607

This article analizes the esential shift in the structure of the economy from industrial to service-dominated economy and the impact of the increasing role of the service sector to the development of economic system and effectiveness of current economic regulation means. Two key theories are dealing with structural changes – deindustrialization theory and post-industrial economy theory. There are distinct research communities providing different perspectives on the rationale, design and delivery of the economic development and economic regulation. The comparative analysis provide an integrative and organising lens for viewing the various contributions to knowledge production from those research communities addressing economic regulation directions and means. The first part of the paper presents a critical assessment of the recomendations to the employment and equality policy makers provided by the deindustrialization theory developing research community. The second part of the paper is devoted for the evaluation of the post-industrial theory perspectives to develop service-dominated economy. This study provides three main trends in economic regulation, which are identified as main accelerators of the economic system evolution, namely: i) creation and maintenance of information-communication infrastructure; ii) servitization of manufacturing and agriculture, and iii) essential reform of educational system.DOI: http://dx.doi.org/10.5755/j01.ppaa.16.3.19343

This article analizes the esential shift in the structure of the economy from industrial to service-dominated economy and the impact of the increasing role of the service sector to the development of economic system and effectiveness of current economic regulation means. Two key theories are dealing with structural changes – deindustrialization theory and post-industrial economy theory. There are distinct research communities providing different perspectives on the rationale, design and delivery of the economic development and economic regulation. The comparative analysis provide an integrative and organising lens for viewing the various contributions to knowledge production from those research communities addressing economic regulation directions and means. The first part of the paper presents a critical assessment of the recomendations to the employment and equality policy makers provided by the deindustrialization theory developing research community. The second part of the paper is devoted for the evaluation of the post-industrial theory perspectives to develop service-dominated economy. This study provides three main trends in economic regulation, which are identified as main accelerators of the economic system evolution, namely: i) creation and maintenance of information-communication infrastructure; ii) servitization of manufacturing and agriculture, and iii) essential reform of educational system.DOI: http://dx.doi.org/10.5755/j01.ppaa.16.3.19343 ; Straipsnyje analizuojama, kokią įtaką ekonominės sistemos vystymuisi daro esminiai ūkio struktūros pokyčiai, kai dominuojantį vaidmenį ekonominių veiklų struktūroje iš pramonės atėmė paslaugų sektorius, ir kokias naujas ekonomikos reguliavimo priemones siūlo akademinė visuomenė ir ekonominės politikos formuotojai. Lyginami dviejų pagrindinių su šiais pokyčiais susijusių teorijų – deindustrializacijos ir poindustrinės ekonomikos – šalininkų požiūriai ir identifikuojamos pagrindinės jų išskiriamos valstybės ekonominės sistemos reguliavimo kryptis ir ekonominės ...

The article deals with the problems of implementation of the new rural development policy paradigm in Lithuania. The new rural paradigm was born as reaction to challenges of post-industrial stage of society evolution and aims to identify and exploit the varied potential of rural regions. The article presents the comparative analysis of the main features of the traditional, "agriculture-based" and the new, "place-based" rural paradigms. The arguments why Lithuania would seek to apply the new paradigm in the nearest future are discussed. The focus is on the very quick changes of the employment structure in the Lithuanian countryside with the shift from the dominated agricultural sector to the obvious dominating service sector from 2006. Because the agriculture is no more the backbone of Lithuanian countryside, agricultural and rural objectives would be pursued through a different policy models. The identification of the political, legal, economical, social and informational obstacles to paradigm shift in Lithuania based on detailed analysis is presented. Proposals offer possible solutions how identified obstacles would be eliminated. At the moment Lithuanian rural development policy is focused on the small settlements of the rural population. The first step to implement the new rural development policy paradigm in Lithuania must be done by defining rural regions and to introduce the classification by rurality into official administrative-territorial system of Lithuania. Only in this case the holistic place-based strategies that aims to find ways how to exploit unused resources and to valorize local assets of Lithuanian rural municipalities would be designed. The main changes in social and economical Lithuanian approach to rural development would deal with a shift from the aim to reduce regional disparities into the aim to improve the competitive abilities of rural regions because the new rural paradigm draws attention on local resources and core abilit.

The article deals with the problems of implementation of the new rural development policy paradigm in Lithuania. The new rural paradigm was born as reaction to challenges of post-industrial stage of society evolution and aims to identify and exploit the varied potential of rural regions. The article presents the comparative analysis of the main features of the traditional, "agriculture-based" and the new, "place-based" rural paradigms. The arguments why Lithuania would seek to apply the new paradigm in the nearest future are discussed. The focus is on the very quick changes of the employment structure in the Lithuanian countryside with the shift from the dominated agricultural sector to the obvious dominating service sector from 2006. Because the agriculture is no more the backbone of Lithuanian countryside, agricultural and rural objectives would be pursued through a different policy models. The identification of the political, legal, economical, social and informational obstacles to paradigm shift in Lithuania based on detailed analysis is presented. Proposals offer possible solutions how identified obstacles would be eliminated. At the moment Lithuanian rural development policy is focused on the small settlements of the rural population. The first step to implement the new rural development policy paradigm in Lithuania must be done by defining rural regions and to introduce the classification by rurality into official administrative-territorial system of Lithuania. Only in this case the holistic place-based strategies that aims to find ways how to exploit unused resources and to valorize local assets of Lithuanian rural municipalities would be designed. The main changes in social and economical Lithuanian approach to rural development would deal with a shift from the aim to reduce regional disparities into the aim to improve the competitive abilities of rural regions because the new rural paradigm draws attention on local resources and core abilit.

The article deals with the problems of implementation of the new rural development policy paradigm in Lithuania. The new rural paradigm was born as reaction to challenges of post-industrial stage of society evolution and aims to identify and exploit the varied potential of rural regions. The article presents the comparative analysis of the main features of the traditional, "agriculture-based" and the new, "place-based" rural paradigms. The arguments why Lithuania would seek to apply the new paradigm in the nearest future are discussed. The focus is on the very quick changes of the employment structure in the Lithuanian countryside with the shift from the dominated agricultural sector to the obvious dominating service sector from 2006. Because the agriculture is no more the backbone of Lithuanian countryside, agricultural and rural objectives would be pursued through a different policy models. The identification of the political, legal, economical, social and informational obstacles to paradigm shift in Lithuania based on detailed analysis is presented. Proposals offer possible solutions how identified obstacles would be eliminated. At the moment Lithuanian rural development policy is focused on the small settlements of the rural population. The first step to implement the new rural development policy paradigm in Lithuania must be done by defining rural regions and to introduce the classification by rurality into official administrative-territorial system of Lithuania. Only in this case the holistic place-based strategies that aims to find ways how to exploit unused resources and to valorize local assets of Lithuanian rural municipalities would be designed. The main changes in social and economical Lithuanian approach to rural development would deal with a shift from the aim to reduce regional disparities into the aim to improve the competitive abilities of rural regions because the new rural paradigm draws attention on local resources and core abilit.

The article deals with the problems of implementation of the new rural development policy paradigm in Lithuania. The new rural paradigm was born as reaction to challenges of post-industrial stage of society evolution and aims to identify and exploit the varied potential of rural regions. The article presents the comparative analysis of the main features of the traditional, "agriculture-based" and the new, "place-based" rural paradigms. The arguments why Lithuania would seek to apply the new paradigm in the nearest future are discussed. The focus is on the very quick changes of the employment structure in the Lithuanian countryside with the shift from the dominated agricultural sector to the obvious dominating service sector from 2006. Because the agriculture is no more the backbone of Lithuanian countryside, agricultural and rural objectives would be pursued through a different policy models. The identification of the political, legal, economical, social and informational obstacles to paradigm shift in Lithuania based on detailed analysis is presented. Proposals offer possible solutions how identified obstacles would be eliminated. At the moment Lithuanian rural development policy is focused on the small settlements of the rural population. The first step to implement the new rural development policy paradigm in Lithuania must be done by defining rural regions and to introduce the classification by rurality into official administrative-territorial system of Lithuania. Only in this case the holistic place-based strategies that aims to find ways how to exploit unused resources and to valorize local assets of Lithuanian rural municipalities would be designed. The main changes in social and economical Lithuanian approach to rural development would deal with a shift from the aim to reduce regional disparities into the aim to improve the competitive abilities of rural regions because the new rural paradigm draws attention on local resources and core abilit.

At the beginning of the 21st century, rural policy remains one of the most important areas of public policy; huge financial and human resources are devoted to the implementation of this policy measures. The aim of the article is to provide holistic evaluation of the goals, means and key achievements of Lithuanian agricultural policy and to identify possible areas and ways of improvement. The diversity of agricultural policy measures applied in Lithuania after the restoration of independence in 1990 and achievements of the policy are analysed on the basis of new approach – the theory of qualitative structures. The study explores how policy measures to accelerate the process of industrialization in Lithuanian agriculture after the privatization of kolkhozes and sovkhozes have encouraged and supported private farms to implement extensive growth, intensification, specialization, risk management, collaboration and innovation production strategies, and what results they have achieved. DOI: http://dx.doi.org/10.5755/j01.ppaa.18.1.23128

The article discusses the need of holistic theoretical approaches dealing with the coordination of agrarian and rural policy measures in the countries with different economic and social situation. Lithuania, like the other new EU Member States, faced with the problem of the compatibility of the Common Agricultural Policy and national objectives as perceived by the farmers and agricultural policy makers. The research provides an analysis of the main challenges and evaluates the impact of the EU agrarian policy measures on the development of the agrarian sector during the decade of Lithuania's membership in the EU. The achievements of agriculture in Lithuania are examined in the context of three evolutionary stages of governmental support to agriculture and rural development with respect to the main objectives of the EU agricultural policy: improvement of productivity, promotion of competitiveness, and sustainable development. The use of systems and evolutionary approaches in the analysis of ideas and measures of agrarian and rural policy helps to reveal new aspects that are important in the search for ways to improve the policy objectives and targets selecting specific support measures and assessing the impact of policy decisions.

The article discusses the need of holistic theoretical approaches dealing with the coordination of agrarian and rural policy measures in the countries with different economic and social situation. Lithuania, like the other new EU Member States, faced with the problem of the compatibility of the Common Agricultural Policy and national objectives as perceived by the farmers and agricultural policy makers. The research provides an analysis of the main challenges and evaluates the impact of the EU agrarian policy measures on the development of the agrarian sector during the decade of Lithuania's membership in the EU. The achievements of agriculture in Lithuania are examined in the context of three evolutionary stages of governmental support to agriculture and rural development with respect to the main objectives of the EU agricultural policy: improvement of productivity, promotion of competitiveness, and sustainable development. The use of systems and evolutionary approaches in the analysis of ideas and measures of agrarian and rural policy helps to reveal new aspects that are important in the search for ways to improve the policy objectives and targets selecting specific support measures and assessing the impact of policy decisions.

The article discusses the need of holistic theoretical approaches dealing with the coordination of agrarian and rural policy measures in the countries with different economic and social situation. Lithuania, like the other new EU Member States, faced with the problem of the compatibility of the Common Agricultural Policy and national objectives as perceived by the farmers and agricultural policy makers. The research provides an analysis of the main challenges and evaluates the impact of the EU agrarian policy measures on the development of the agrarian sector during the decade of Lithuania's membership in the EU. The achievements of agriculture in Lithuania are examined in the context of three evolutionary stages of governmental support to agriculture and rural development with respect to the main objectives of the EU agricultural policy: improvement of productivity, promotion of competitiveness, and sustainable development. The use of systems and evolutionary approaches in the analysis of ideas and measures of agrarian and rural policy helps to reveal new aspects that are important in the search for ways to improve the policy objectives and targets selecting specific support measures and assessing the impact of policy decisions.

The article discusses the need of holistic theoretical approaches dealing with the coordination of agrarian and rural policy measures in the countries with different economic and social situation. Lithuania, like the other new EU Member States, faced with the problem of the compatibility of the Common Agricultural Policy and national objectives as perceived by the farmers and agricultural policy makers. The research provides an analysis of the main challenges and evaluates the impact of the EU agrarian policy measures on the development of the agrarian sector during the decade of Lithuania's membership in the EU. The achievements of agriculture in Lithuania are examined in the context of three evolutionary stages of governmental support to agriculture and rural development with respect to the main objectives of the EU agricultural policy: improvement of productivity, promotion of competitiveness, and sustainable development. The use of systems and evolutionary approaches in the analysis of ideas and measures of agrarian and rural policy helps to reveal new aspects that are important in the search for ways to improve the policy objectives and targets selecting specific support measures and assessing the impact of policy decisions.

At the beginning of the 21st century, rural policy remains one of the most important areas of the public policy in both developing and most advanced countries. Therefore, significant financial and human resources are made available for the implementation of this policy measures. For instance, in 2007 through 2013 the European Union (EU) budget for European Agricultural Fund for Rural Development accounted for EUR 96.2 billion (11 per cent of the total EU budget). A similar situation was observed in Lithuania. The amount of the EU support for rural development in 2007-2013 amounted to LTL 6 billion 096 million with co-financing from the Lithuanian national budget of LTL 1 billion 799 million. A large number of specialists and designated institutions develop and implement rural policy measures and monitor the support programmes. Are the huge financial and human resources assigned for rural development actually used in an efficient way, are rural policy decisions able to adapt to the highly dynamic situation in the business and social life?

At the beginning of the 21st century, rural policy remains one of the most important areas of the public policy in both developing and most advanced countries. Therefore, significant financial and human resources are made available for the implementation of this policy measures. For instance, in 2007 through 2013 the European Union (EU) budget for European Agricultural Fund for Rural Development accounted for EUR 96.2 billion (11 per cent of the total EU budget). A similar situation was observed in Lithuania. The amount of the EU support for rural development in 2007-2013 amounted to LTL 6 billion 096 million with co-financing from the Lithuanian national budget of LTL 1 billion 799 million. A large number of specialists and designated institutions develop and implement rural policy measures and monitor the support programmes. Are the huge financial and human resources assigned for rural development actually used in an efficient way, are rural policy decisions able to adapt to the highly dynamic situation in the business and social life?